Technology can be innovative, but there is an abundance of innovation opportunities that don’t require breakthrough technology.
Innovation is about noticing opportunities for change and value creation.
It’s easy to get enamored by the razzle-dazzle and excitement of tech, but this glitz can blind us from noticing opportunities that are ripe with innovation potential.
Innovation opportunities can come in the form of trust, mindset, accessibility, immediacy, interpretation, discoverability, transparency, storytelling, design, customer experience, human connection, collaboration, community, personalization, removing levers of uncertainty, and much more.
