Knowing your business doesn’t make a pitch successful.
Knowing your product doesn’t make a demo successful.
Knowing a region doesn’t make a tour successful.
Knowing a subject doesn’t make a lesson successful.
Knowing your story doesn’t make a communication successful.
Knowing the what matters, but it’s not sufficient for success.
Success comes from knowing your audience. When you put in the care and effort to get to know your audience, you can craft your message to best serve them.
