What makes what you do different, interesting, and remarkable?
What are the edges of your product, service, experience, message, target market, team, or company?
If you’re not clear about the edges, you risk being conventional, boring, and unremarkable.
As my friend the name whisperer Louise Karch says, “Be brave, not blah. Blah will temporarily feel better because it seems safe. You must choose courage over fear. Stay above the line. Only the brave get noticed. Brave can be… funny, cheeky, edgy.”
Louise’s wisdom doesn’t just apply to naming. It applies to business and innovation.
