When we communicate—especially in the workplace—we tend to focus on tools and tech before people and then wonder why we feel disconnected from one another.
We forget that professionals are people. As a result, most of our professional communication is unclear, uninspiring, underwhelming, and unintentional.
We don’t want to hear from “the company,” detached and impersonal, especially when the conversation is hard. We want to connect with a real person or community eager to have a genuine human interaction with us, that can see, hear, and understand us, that cares about us.
The most trusted and connecting professional communication is human and purposeful. It’s designed with people and what happens between them in mind so that the communication reminds us of our shared humanity and activates community.
