It’s hard to catch a fish if you don’t go fishing.
While a catch isn’t guaranteed, you significantly increase your chances of catching fish just by going fishing.
And when you’re out on the water fishing, you might even discover a spot where the fish happen to jump right into your boat, no reel or net required. But this can only occur if you’re out on the water already.
The same is true when it comes to catching customers: they’re hard to acquire if you don’t go out and do sales and marketing.
So get out there and go fish!
