How would you describe those you seek to serve, whether that’s your first ten customers or your 100 True Fans? How would you describe the problem you solve for them?
Write your descriptions down before you keep reading. Don’t worry, I’ll wait. 😉
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Would those you seek to serve describe themselves and their problem as you’ve described them?
If not, how would they describe themselves and their problem, in their own words?
What insight does this give you into what language might resonate with them and how you can better align your messaging to their narrative?
Don’t make your customers decode your language: use their own words. When you do, you make it easier to earn their trust and their business.
