Just as what gets measured gets managed, what gets mismeasured gets mismanaged.
As analytics are more accessible than ever, it’s easy to generate a spreadsheet with 100+ metrics that you can pay attention to—more of them superficial than substantial.
But is this abundance of metrics helping you know whether or not you’re on the right path towards your North Star or is it confusing your sense of direction and hindering your progress?
It’s harder to choose and focus on just one or two metrics that matter most: ones that align with both your vision and your customers’.
Measure and manage what’s most meaningful and don’t get distracted by the rest.
