Strategy isn’t merely about what you choose to do. Strategy is also about being intentional about what you choose not to.
Choosing what not to do is how you define your edges and harness the resources needed to successfully execute on your strategic objectives.
A winning set of strategic objectives is not what sets successful innovators apart. The key differentiator is ultimately mastering the challenging discipline of focus management in both strategy and execution.
Strategically, what are you saying no to? What are you choosing not to do? To defer? To deputize?
