What’s optimal for you, your team, or your endeavor?
It’s not just a matter of what you are optimizing for. It’s also a matter of when.
If your optimization timeframe is this month, optimal will likely look different than if your optimization timeframe is one year out or ten years out. Different optimization timeframes will lead you to make different choices.
Your optimal is not everyone’s optimal. Your context matters.
Optimize for both your what and your when.
