{"id":1330,"date":"2021-01-31T09:37:26","date_gmt":"2021-01-31T17:37:26","guid":{"rendered":"https:\/\/rulenumbersix.ca\/?p=1330"},"modified":"2021-02-07T09:39:23","modified_gmt":"2021-02-07T17:39:23","slug":"learn-to-spot-opportunities-for-innovation","status":"publish","type":"post","link":"https:\/\/www.rulenumbersix.ca\/about\/blog\/learn-to-spot-opportunities-for-innovation\/","title":{"rendered":"Learn To Spot Opportunities For Innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1330\" class=\"elementor elementor-1330\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5221217 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5221217\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9dfc2d9\" data-id=\"9dfc2d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fa087c elementor-widget elementor-widget-text-editor\" data-id=\"2fa087c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-pm-slice=\"0 0 []\"><em>\u201cThere is no reason anyone would want a computer in their home.\u201d<\/em><\/p><p class=\"\">Ken Olsen, President, Chairman, and Founder of Digital Equipment Corporation made this statement in 1977. It\u2019s easy to laugh at what turned out to be such an incorrect assumption now, but many people probably would have agreed with him at the time.<\/p><p class=\"\">Innovation lies beyond assumptions, and you can learn to see beyond them so you can spot potential opportunities.<\/p><p class=\"\">Let\u2019s practice:<\/p><p class=\"\">What are all the assumptions someone might make about your given offering, your customers, or your market?<\/p><p class=\"\">Make a list and capture as many as you can. Here are some examples to help get you started:<\/p><ul data-rte-list=\"default\"><li><p class=\"\">A customer has no use for B solution.<\/p><\/li><li><p class=\"\">C technology is too expensive to be practical for consumers.<\/p><\/li><li><p class=\"\">D is too sophisticated to leverage at scale.<\/p><\/li><li><p class=\"\">E is a limiting step in the supply chain.<\/p><\/li><li><p class=\"\">F customer always purchases G this way.<\/p><\/li><li><p class=\"\">H customer doesn\u2019t want to be seen as I.<\/p><\/li><\/ul><p class=\"\">Now review your list critically. You\u2019ll surely discover that not all of your assumptions are true or they won\u2019t be true in a year or two\u2019s time.\u00a0<\/p><p class=\"\">Congratulations! By spotting the assumptions that aren\u2019t true or won\u2019t be true for much longer, you\u2019ve just spotted opportunities for innovation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Innovation lies beyond assumptions, and you can learn to see beyond them so you can spot potential opportunities.<\/p>\n","protected":false},"author":1,"featured_media":1332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,11,14,8,3,10,9,16],"tags":[],"class_list":["post-1330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change","category-design","category-facilitation","category-innovation","category-leadership","category-learning","category-problem-solving","category-sales-and-marketing"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rulenumbersix.ca\/wp-content\/uploads\/2021\/02\/Learn-To-Spot-Opportunities-For-Innovation.jpg?fit=1200%2C800&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/1330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/comments?post=1330"}],"version-history":[{"count":4,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/1330\/revisions"}],"predecessor-version":[{"id":1335,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/1330\/revisions\/1335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media\/1332"}],"wp:attachment":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media?parent=1330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/categories?post=1330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/tags?post=1330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}