{"id":159,"date":"2020-11-25T03:40:18","date_gmt":"2020-11-25T03:40:18","guid":{"rendered":"https:\/\/dev.jal.mybluehost.me\/\/?p=159"},"modified":"2021-02-01T10:25:57","modified_gmt":"2021-02-01T18:25:57","slug":"make-it-a-worthwhile-trade","status":"publish","type":"post","link":"https:\/\/www.rulenumbersix.ca\/about\/blog\/make-it-a-worthwhile-trade\/","title":{"rendered":"Make It a Worthwhile Trade"},"content":{"rendered":"<p class=\"\" style=\"white-space:pre-wrap;\">You\u2019re reading this.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">That means you\u2019re not reading, watching, or interacting with something or someone else.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">There\u2019s a trade-off to everything we do, an <a href=\"https:\/\/www.thebalance.com\/what-is-opportunity-cost-357200\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration:underline\">opportunity cost<\/span><\/a>.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Our attention is a limited and precious resource. When you\u2019re asking for someone\u2019s attention or trying to interrupt their day-to-day\u2014whether via a team meeting, a sales email, an ad, a pitch, a webinar, or what have you\u2014consider the opportunity cost they are making. Your goal should be to make their trade-off worthwhile. Do the work to ensure they are gaining more than they are giving up by interacting with you.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">If you want someone\u2019s attention, earn their trust by providing them with meaningful value.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"\">There\u2019s a trade-off to everything we do, an opportunity cost. When you\u2019re asking for someone\u2019s attention or trying to interrupt their day-to-day consider the opportunity cost they are making and how you can make it a worthwhile trade.<\/p>\n","protected":false},"author":1,"featured_media":160,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,5,3,12],"tags":[],"class_list":["post-159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-empathy","category-leadership","category-trust"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":1,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/159\/revisions"}],"predecessor-version":[{"id":380,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/159\/revisions\/380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/categories?post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/tags?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}