{"id":2239,"date":"2021-03-29T19:09:52","date_gmt":"2021-03-30T03:09:52","guid":{"rendered":"https:\/\/www.rulenumbersix.ca\/?p=2239"},"modified":"2021-03-29T21:02:13","modified_gmt":"2021-03-30T05:02:13","slug":"is-it-on-brief","status":"publish","type":"post","link":"https:\/\/www.rulenumbersix.ca\/about\/blog\/is-it-on-brief\/","title":{"rendered":"Is It On Brief?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2239\" class=\"elementor elementor-2239\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-016ef41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"016ef41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7e363\" data-id=\"8c7e363\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91ca883 elementor-widget elementor-widget-text-editor\" data-id=\"91ca883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A brief\u2014whether it takes the form of a project brief, a creative brief, a request for proposal (RFP), a job posting, or something else\u2014is not the truth.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A brief is merely one possible direction to explore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Too often, we reject brilliant ideas, options, and candidates because they\u2019re \u201cnot on brief.\u201d In other words, they explore the problem in a different way than we had considered and being wedded to our way and the sanctity of our process matters more than making the best decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re presented with a brilliant idea, option, or candidate that\u2019s not on brief, before you reject them consider if it makes sense to amend the brief. And if you do choose to amend the brief, be transparent about it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are people better people when you come around?<\/p>\n","protected":false},"author":1,"featured_media":2241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,7,11,5,14,13,8,3,10,9,16],"tags":[],"class_list":["post-2239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change","category-collaboration","category-communication","category-design","category-empathy","category-facilitation","category-inclusion-and-belonging","category-innovation","category-leadership","category-learning","category-problem-solving","category-sales-and-marketing"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rulenumbersix.ca\/wp-content\/uploads\/2021\/03\/Is-it-on-brief.jpg?fit=1200%2C630&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/2239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/comments?post=2239"}],"version-history":[{"count":5,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/2239\/revisions"}],"predecessor-version":[{"id":2247,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/2239\/revisions\/2247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media\/2241"}],"wp:attachment":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media?parent=2239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/categories?post=2239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/tags?post=2239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}