{"id":23,"date":"2020-12-22T06:02:43","date_gmt":"2020-12-22T06:02:43","guid":{"rendered":"https:\/\/dev.jal.mybluehost.me\/\/?p=23"},"modified":"2021-02-01T10:25:51","modified_gmt":"2021-02-01T18:25:51","slug":"are-you-starting-with-the-wrong-why","status":"publish","type":"post","link":"https:\/\/www.rulenumbersix.ca\/about\/blog\/are-you-starting-with-the-wrong-why\/","title":{"rendered":"Are You Starting with the Wrong WHY?"},"content":{"rendered":"<p class=\"\" style=\"white-space:pre-wrap;\">Have you embraced the Golden Circle and are starting with your own WHY or your business, product, or service&#8217;s WHY?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">In his <a href=\"https:\/\/www.ted.com\/talks\/simon_sinek_how_great_leaders_inspire_action\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration:underline\">mega-popular TED talk<\/span><\/a>, Simon Sinek encourages leaders to start with WHY and look from the inside out to inspire others to take action.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">As Simon says, \u201cPeople don\u2019t buy what you do, they buy why you do it.\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">But ultimately, people buy and are inspired by things that match <em>their own WHY<\/em>.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">So start there, outside of your own circle with your customer\u2019s WHY.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Because if your business, product, or service\u2019s WHY doesn\u2019t align with your customer\u2019s WHY, your value proposition probably doesn\u2019t either.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Start with the wrong WHY and you risk being irrelevant to those you seek to serve.<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"\">Start with the wrong WHY and you risk being irrelevant to those you seek to serve.  Are you starting with the wrong WHY?<\/p>\n","protected":false},"author":1,"featured_media":24,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,11,5,8,3,10,9,12],"tags":[],"class_list":["post-23","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change","category-design","category-empathy","category-innovation","category-leadership","category-learning","category-problem-solving","category-trust"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/comments?post=23"}],"version-history":[{"count":1,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/23\/revisions"}],"predecessor-version":[{"id":353,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/23\/revisions\/353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media?parent=23"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/categories?post=23"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/tags?post=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}