{"id":2338,"date":"2021-04-06T20:07:53","date_gmt":"2021-04-07T04:07:53","guid":{"rendered":"https:\/\/www.rulenumbersix.ca\/?p=2338"},"modified":"2021-04-06T20:12:55","modified_gmt":"2021-04-07T04:12:55","slug":"community-or-audience","status":"publish","type":"post","link":"https:\/\/www.rulenumbersix.ca\/about\/blog\/community-or-audience\/","title":{"rendered":"Community Or Audience?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2338\" class=\"elementor elementor-2338\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-016ef41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"016ef41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7e363\" data-id=\"8c7e363\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91ca883 elementor-widget elementor-widget-text-editor\" data-id=\"91ca883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How can you tell if you\u2019re building a community or an audience?<\/span><\/p><p><span style=\"font-weight: 400;\">The difference lies in relationships.<\/span><\/p><p><span style=\"font-weight: 400;\">A group of people might have lots in common\u2014values, motivations, status, cause, location, problems that need solving, interests, and more\u2014but is their relationship only with your brand or is their relationship with your brand <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">with one another?<\/span><\/p><p><span style=\"font-weight: 400;\">A group of people may share lots in common, but that\u2019s not sufficient to qualify them as a community.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A community is a group of people with a shared commonality that interacts and has relationships with one another and not just with your brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Without interactivity and interrelationships, you don\u2019t have a community but rather an audience.<\/span><\/p><p><span style=\"font-weight: 400;\">If your goal is to build a community, consider how you can shift the conversation from belonging to your brand to belonging to everybody in the group. Instead of merely broadcasting to your audience, engage with them and create opportunities for them to engage with one another too.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How can you tell if you\u2019re building a community or an audience?<\/p>\n","protected":false},"author":1,"featured_media":2340,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,7,15,11,5,14,13,8,3,9,16,12],"tags":[],"class_list":["post-2338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration","category-communication","category-community","category-design","category-empathy","category-facilitation","category-inclusion-and-belonging","category-innovation","category-leadership","category-problem-solving","category-sales-and-marketing","category-trust"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rulenumbersix.ca\/wp-content\/uploads\/2021\/04\/Community-Or-Audience.jpg?fit=1200%2C630&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/2338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/comments?post=2338"}],"version-history":[{"count":4,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/2338\/revisions"}],"predecessor-version":[{"id":2343,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/2338\/revisions\/2343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media\/2340"}],"wp:attachment":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media?parent=2338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/categories?post=2338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/tags?post=2338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}