{"id":2454,"date":"2021-04-14T19:59:49","date_gmt":"2021-04-15T03:59:49","guid":{"rendered":"https:\/\/www.rulenumbersix.ca\/?p=2454"},"modified":"2021-06-23T14:27:47","modified_gmt":"2021-06-23T22:27:47","slug":"in-their-own-words","status":"publish","type":"post","link":"https:\/\/www.rulenumbersix.ca\/about\/blog\/in-their-own-words\/","title":{"rendered":"In Their Own Words"},"content":{"rendered":"\t\t
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How would you describe those you seek to serve, whether that\u2019s <\/span>your first ten customers<\/span><\/span><\/a> or your <\/span>100 True Fans<\/span><\/span><\/a>? How would you describe the problem you solve for them?<\/span><\/p>

Write your descriptions down before you keep reading. Don\u2019t worry, I\u2019ll wait. \ud83d\ude09<\/span><\/p>

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Would those you seek to serve describe themselves and their problem as you\u2019ve described them?<\/span><\/p>

If not, how would they describe themselves and their problem, in their own words?<\/span><\/p>

What insight does this give you into what language might resonate with them and how you can better align your messaging to their narrative?<\/span><\/p>

Don\u2019t make your customers decode your language: <\/span>use their own words<\/span><\/a>. When you do, you make it easier to earn their trust and their business.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

How would you describe those you seek to serve and the problem you solve for them? How does this compare to how they would describe themselves and their problem in their own words?<\/p>\n","protected":false},"author":1,"featured_media":2456,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,5,14,13,8,3,9,16,12],"tags":[],"class_list":["post-2454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-empathy","category-facilitation","category-inclusion-and-belonging","category-innovation","category-leadership","category-problem-solving","category-sales-and-marketing","category-trust"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rulenumbersix.ca\/wp-content\/uploads\/2021\/04\/In-Their-Own-Words.jpg?fit=1200%2C630&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/2454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/comments?post=2454"}],"version-history":[{"count":5,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/2454\/revisions"}],"predecessor-version":[{"id":3089,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/2454\/revisions\/3089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media\/2456"}],"wp:attachment":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media?parent=2454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/categories?post=2454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/tags?post=2454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}