{"id":2515,"date":"2021-04-20T20:12:27","date_gmt":"2021-04-21T04:12:27","guid":{"rendered":"https:\/\/www.rulenumbersix.ca\/?p=2515"},"modified":"2021-04-20T20:15:40","modified_gmt":"2021-04-21T04:15:40","slug":"wheres-the-front-door","status":"publish","type":"post","link":"https:\/\/www.rulenumbersix.ca\/about\/blog\/wheres-the-front-door\/","title":{"rendered":"Where&#8217;s The Front Door?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2515\" class=\"elementor elementor-2515\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-016ef41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"016ef41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7e363\" data-id=\"8c7e363\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91ca883 elementor-widget elementor-widget-text-editor\" data-id=\"91ca883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Where\u2019s the front door of your business?<\/span><\/p><p><span style=\"font-weight: 400;\">If might not be where you think it is.<\/span><\/p><p><span style=\"font-weight: 400;\">If your business has a physical space, the front door I\u2019m talking about probably isn\u2019t where the physical front door is located.<\/span><\/p><p><span style=\"font-weight: 400;\">If your business is virtual, your front door probably isn\u2019t your website.<\/span><\/p><p><span style=\"font-weight: 400;\">Think about how your customer\u2019s discover your business. Consider their journey. What\u2019s their main point of entry into your business?<\/span><\/p><p><span style=\"font-weight: 400;\">Oftentimes, the front door they enter through to your business doesn\u2019t look like a physical front door at all. It might be a sandwich board sign on the side of the road, a recommendation from a friend, an interview on a podcast, a search engine query, a media article, a book, a video recommended on YouTube, a guest blog, a discussion in a virtual community, a social media post, a series of paid ads, a live event, a pop-up shop, or something else entirely.<\/span><\/p><p><span style=\"font-weight: 400;\">Do you know where the front door to your business is?<\/span><\/p><p><span style=\"font-weight: 400;\">If you don\u2019t know where the front door is that most of your customers enter through, it\u2019s challenging to make your main point of entry more inviting for those you seek to serve.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And if too few customers are finding their way into your business, it might be because you haven\u2019t yet installed a welcoming front door in a location that\u2019s easy for them to find.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Where\u2019s the front door of your business? If might not be where you think it is.<\/p>\n","protected":false},"author":1,"featured_media":2517,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,11,13,8,3,9,16,12],"tags":[],"class_list":["post-2515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-design","category-inclusion-and-belonging","category-innovation","category-leadership","category-problem-solving","category-sales-and-marketing","category-trust"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rulenumbersix.ca\/wp-content\/uploads\/2021\/04\/Wheres-The-Front-Door.jpg?fit=1200%2C630&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/2515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/comments?post=2515"}],"version-history":[{"count":4,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/2515\/revisions"}],"predecessor-version":[{"id":2520,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/2515\/revisions\/2520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media\/2517"}],"wp:attachment":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media?parent=2515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/categories?post=2515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/tags?post=2515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}