{"id":2633,"date":"2021-05-05T20:47:59","date_gmt":"2021-05-06T04:47:59","guid":{"rendered":"https:\/\/www.rulenumbersix.ca\/?p=2633"},"modified":"2021-05-05T20:50:39","modified_gmt":"2021-05-06T04:50:39","slug":"how-do-you-buy","status":"publish","type":"post","link":"https:\/\/www.rulenumbersix.ca\/about\/blog\/how-do-you-buy\/","title":{"rendered":"How Do You Buy?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2633\" class=\"elementor elementor-2633\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-016ef41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"016ef41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7e363\" data-id=\"8c7e363\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91ca883 elementor-widget elementor-widget-text-editor\" data-id=\"91ca883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many of us add an item to our shopping cart\u2014virtual or physical\u2014and go through the checkout without giving it too much thought, but when you stop to think about it, there\u2019s a lot to it.<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s the problem you are trying to solve?<\/span><\/p><p><span style=\"font-weight: 400;\">How did you become aware of the problem?<\/span><\/p><p><span style=\"font-weight: 400;\">How did you become aware of the potential solutions?<\/span><\/p><p><span style=\"font-weight: 400;\">How did you evaluate those potential solutions?<\/span><\/p><p><span style=\"font-weight: 400;\">How did you come to trust in a specific solution enough to exchange money for it?<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s the story you are telling yourself when you buy a specific solution?<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s the story you are telling to other people when you buy a specific solution?<\/span><\/p><p><span style=\"font-weight: 400;\">These are just some of the questions underpinning why we buy.<\/span><\/p><p><span style=\"font-weight: 400;\">Interestingly, for most of us, it\u2019s not our first instinct to sell the way we buy.<\/span><\/p><p><span style=\"font-weight: 400;\">Thinking through how you buy\u2014and how your customers buy\u2014not only unlocks important insights to inform your sales and marketing decisions, but your innovation decisions too.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For most of us, it\u2019s not our first instinct to sell the way we buy.<\/p>\n","protected":false},"author":1,"featured_media":2635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,8,3,10,9,16,12],"tags":[],"class_list":["post-2633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empathy","category-innovation","category-leadership","category-learning","category-problem-solving","category-sales-and-marketing","category-trust"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rulenumbersix.ca\/wp-content\/uploads\/2021\/05\/How-Do-You-Buy.jpg?fit=1200%2C630&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/2633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/comments?post=2633"}],"version-history":[{"count":4,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/2633\/revisions"}],"predecessor-version":[{"id":2638,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/2633\/revisions\/2638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media\/2635"}],"wp:attachment":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media?parent=2633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/categories?post=2633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/tags?post=2633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}