{"id":3025,"date":"2021-06-17T20:32:38","date_gmt":"2021-06-18T04:32:38","guid":{"rendered":"https:\/\/www.rulenumbersix.ca\/?p=3025"},"modified":"2021-06-17T20:38:00","modified_gmt":"2021-06-18T04:38:00","slug":"you-might-want-to-rethink-your-big-launch","status":"publish","type":"post","link":"https:\/\/www.rulenumbersix.ca\/about\/blog\/you-might-want-to-rethink-your-big-launch\/","title":{"rendered":"You Might Want To Rethink Your Big Launch"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3025\" class=\"elementor elementor-3025\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-016ef41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"016ef41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7e363\" data-id=\"8c7e363\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91ca883 elementor-widget elementor-widget-text-editor\" data-id=\"91ca883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s exciting to do a big launch and release 5+ new features at once or announce 5+ key improvements.<\/span><\/p><p><span style=\"font-weight: 400;\">Intrigue, suspense, and anticipation build in the lead up to launch as people get curious about what is to be revealed. And it\u2019s fun to say, \u201cand there\u2019s more,\u201d in response to cheers and applause.<\/span><\/p><p><span style=\"font-weight: 400;\">Nonetheless, before choosing the big launch approach, it\u2019s worth considering what your goal is.<\/span><\/p><p><span style=\"font-weight: 400;\">If your goal is to make a big splash, then a big launch might be the way to go.<\/span><\/p><p><span style=\"font-weight: 400;\">But if your goal is to drive the uptake of those features or improvements, then you might want to rethink your big launch and explore other approaches.<\/span><\/p><p><span style=\"font-weight: 400;\">Often, when we release or announce a bunch of things at once, people latch on to only one of them and forget the rest.<\/span><\/p><p><span style=\"font-weight: 400;\">Instead of stockpiling features and improvements for a big launch, you may want to give people a sense that you\u2019re constantly iterating by releasing one at a time on a regular basis.<\/span><\/p><p><span style=\"font-weight: 400;\">Dripping out new features and improvements over time can make it more likely for people to adopt each one as they roll out.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nonetheless, before choosing the big launch approach, it\u2019s worth considering what your goal is.<\/p>\n","protected":false},"author":1,"featured_media":3027,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,5,14,8,3,16],"tags":[],"class_list":["post-3025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-empathy","category-facilitation","category-innovation","category-leadership","category-sales-and-marketing"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rulenumbersix.ca\/wp-content\/uploads\/2021\/06\/You-May-Want-To-Rethink-The-Big-Launch.jpg?fit=1200%2C630&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/3025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/comments?post=3025"}],"version-history":[{"count":5,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/3025\/revisions"}],"predecessor-version":[{"id":3033,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/3025\/revisions\/3033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media\/3027"}],"wp:attachment":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media?parent=3025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/categories?post=3025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/tags?post=3025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}