{"id":3279,"date":"2021-07-15T20:59:34","date_gmt":"2021-07-16T04:59:34","guid":{"rendered":"https:\/\/www.rulenumbersix.ca\/?p=3279"},"modified":"2021-07-15T21:02:10","modified_gmt":"2021-07-16T05:02:10","slug":"if-attention-leads-to-trust","status":"publish","type":"post","link":"https:\/\/www.rulenumbersix.ca\/about\/blog\/if-attention-leads-to-trust\/","title":{"rendered":"If Attention Leads To Trust"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3279\" class=\"elementor elementor-3279\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-016ef41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"016ef41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7e363\" data-id=\"8c7e363\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91ca883 elementor-widget elementor-widget-text-editor\" data-id=\"91ca883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re asking people to pay attention, then you best be sure their payment leads to you doing the work to earn their trust\u2014that they would be eager to pay you attention again.<\/span><\/p><p><span style=\"font-weight: 400;\">Attention is a high-value resource: a person only has so much of it to give.<\/span><\/p><p><span style=\"font-weight: 400;\">If attention leads to trust, then that trust leads to more attention because the word spreads. That attention then leads to more trust, and on goes the virtuous cycle.<\/span><\/p><p><span style=\"font-weight: 400;\">However, if you ask people to pay attention and you squander their payment, you\u2019ve also squandered your reputation and that\u2019s not an easy thing to regain.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If attention leads to trust, then that trust leads to more attention.<\/p>\n","protected":false},"author":1,"featured_media":3281,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,3,16,12],"tags":[],"class_list":["post-3279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","category-leadership","category-sales-and-marketing","category-trust"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rulenumbersix.ca\/wp-content\/uploads\/2021\/07\/If-Attention-Leads-To-Trust.jpg?fit=1200%2C630&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/3279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/comments?post=3279"}],"version-history":[{"count":4,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/3279\/revisions"}],"predecessor-version":[{"id":3284,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/3279\/revisions\/3284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media\/3281"}],"wp:attachment":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media?parent=3279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/categories?post=3279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/tags?post=3279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}