{"id":3312,"date":"2021-07-20T21:19:46","date_gmt":"2021-07-21T05:19:46","guid":{"rendered":"https:\/\/www.rulenumbersix.ca\/?p=3312"},"modified":"2021-07-20T21:23:10","modified_gmt":"2021-07-21T05:23:10","slug":"if-you-build-it","status":"publish","type":"post","link":"https:\/\/www.rulenumbersix.ca\/about\/blog\/if-you-build-it\/","title":{"rendered":"If You Build It"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3312\" class=\"elementor elementor-3312\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-016ef41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"016ef41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7e363\" data-id=\"8c7e363\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91ca883 elementor-widget elementor-widget-text-editor\" data-id=\"91ca883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s hard for people to engage with the value you create if they never collide with it.<\/span><\/p><p><span style=\"font-weight: 400;\">Just because you build something that has the potential to create remarkable value for your ideal customer, doesn\u2019t mean they will come.<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cIf you build it, he will come\u201d makes for a great film, but is a terrible approach when it comes to getting your works into the world.<\/span><\/p><p><span style=\"font-weight: 400;\">If you truly want to create value for people and have them engage with your offering, you need to put in the consistent and generous effort to seek them out, share the story of how you can be of service to them, and invite them to act.<\/span><\/p><p><span style=\"font-weight: 400;\">Some questions to consider:<\/span><\/p><p><span style=\"font-weight: 400;\">\u2192 What signals are you sending out that clearly communicate that the value you are creating is specifically intended for those you seek to serve?<\/span><\/p><p><span style=\"font-weight: 400;\">\u2192 How are you reaching out to your ideal customers and showing up in a thoughtful way to earn their attention and trust?<\/span><\/p><p><span style=\"font-weight: 400;\">\u2192 What are the ways you are going about telling your story so that it ignites curiosity, creates tension, and inspires action in those you seek to serve?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201cIf you build it, he will come\u201d makes for a great film, but is a terrible approach when it comes to getting your works into the world.<\/p>\n","protected":false},"author":1,"featured_media":3314,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,8,3,16,12],"tags":[],"class_list":["post-3312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change","category-innovation","category-leadership","category-sales-and-marketing","category-trust"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rulenumbersix.ca\/wp-content\/uploads\/2021\/07\/If-You-Build-It.jpg?fit=1200%2C630&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/3312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/comments?post=3312"}],"version-history":[{"count":4,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/3312\/revisions"}],"predecessor-version":[{"id":3317,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/3312\/revisions\/3317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media\/3314"}],"wp:attachment":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media?parent=3312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/categories?post=3312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/tags?post=3312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}