{"id":3490,"date":"2021-08-10T21:14:20","date_gmt":"2021-08-11T05:14:20","guid":{"rendered":"https:\/\/www.rulenumbersix.ca\/?p=3490"},"modified":"2021-08-10T21:28:13","modified_gmt":"2021-08-11T05:28:13","slug":"key-differences-between-audience-and-community","status":"publish","type":"post","link":"https:\/\/www.rulenumbersix.ca\/about\/blog\/key-differences-between-audience-and-community\/","title":{"rendered":"5 Key Differences Between Audience and Community"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3490\" class=\"elementor elementor-3490\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-016ef41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"016ef41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7e363\" data-id=\"8c7e363\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91ca883 elementor-widget elementor-widget-text-editor\" data-id=\"91ca883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The words <\/span><a href=\"https:\/\/www.rulenumbersix.ca\/blog\/community-or-audience\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">audience and community<\/span><\/span><\/a><span style=\"font-weight: 400;\"> are often used interchangeably, but they\u2019re not the same thing.<\/span><\/p><p><span style=\"font-weight: 400;\">While audiences and communities share some commonalities, they differ in subtle and profound ways.<\/span><\/p><p><span style=\"font-weight: 400;\">If you want to build a better audience or community, it\u2019s important to understand the key differences.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are 5 key differences between audience and community:<\/span><\/p><p><span style=\"font-weight: 400;\">1. Relationship<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Audience: Relationship only with your brand<\/span><\/li><li><span style=\"font-weight: 400;\">Community: Relationship with your brand <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">with fellow members<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">2. Directionality<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Audience: Broadcast to<\/span><\/li><li><span style=\"font-weight: 400;\">Community: Engage with<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">3. Conversation ownership<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Audience: Conversation belongs to the brand<\/span><\/li><li><span style=\"font-weight: 400;\">Community: Conversation belongs to everybody in the group<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">4. Members role<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Audience: Members role is to listen<\/span><\/li><li><span style=\"font-weight: 400;\">Community: Members role is to contribute and collaborate<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">5. Help dynamics<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Audience: Helps members<\/span><\/li><li><span style=\"font-weight: 400;\">Community: Helps members help each other<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Audience or community &#8211; which are you building?<\/span><\/p><p><i><span style=\"font-weight: 400;\">h\/t <\/span><\/i><a href=\"https:\/\/davidspinks.com\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">David Spinks<\/span><\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for point of differentiation #5<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The words audience and community are often used interchangeably, but they\u2019re not the same thing.<\/p>\n","protected":false},"author":1,"featured_media":3492,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,7,15,11,14,13,8,3,10,16,12],"tags":[],"class_list":["post-3490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration","category-communication","category-community","category-design","category-facilitation","category-inclusion-and-belonging","category-innovation","category-leadership","category-learning","category-sales-and-marketing","category-trust"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rulenumbersix.ca\/wp-content\/uploads\/2021\/08\/Key-Differences-Between-Audience-and-Community.jpg?fit=1200%2C630&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/3490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/comments?post=3490"}],"version-history":[{"count":5,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/3490\/revisions"}],"predecessor-version":[{"id":3505,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/posts\/3490\/revisions\/3505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media\/3492"}],"wp:attachment":[{"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/media?parent=3490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/categories?post=3490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rulenumbersix.ca\/about\/wp-json\/wp\/v2\/tags?post=3490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}